BusDev.ai partners with B2B leaders to architect go-to-market strategy, optimize revenue operations, and design incentive systems that align behavior with outcomes.
We combine deep GTM expertise, RevOps precision, and incentive science to build revenue organizations that perform — consistently, measurably, and at scale.
From ICP definition and territory design to quota setting and delivery methodology — we architect GTM motions that generate predictable pipeline.
Capacity planning, forecasting frameworks, tool stack optimization, and process architecture — the operational backbone of a world-class revenue org.
Quota calibration, comp plan design, incentive audits, commission calculation automation, and real-time seller dashboards — aligning pay with performance.
From initial market entry to scaling into new segments, our GTM practice builds the frameworks that define how your team sells, where they sell, and what success looks like.
ICP definition, market segmentation, competitive positioning, sales motion design (PLG, inbound, outbound, channel). We build the strategic foundation your revenue org needs to grow with intent.
→Bottom-up and top-down quota models, market-capacity analysis, attainability benchmarking, and ramp frameworks. We set quotas that challenge without demoralizing — backed by data.
→Account scoring, geographic territory carving, named account strategies, and equitable territory balancing. Eliminate whitespace and ensure no rep is set up to fail due to poor coverage design.
→Sales playbook development, methodology adoption (MEDDPICC, Challenger, SPIN), deal review cadences, and pipeline inspection frameworks. Turn strategy into repeatable winning behaviors.
→Validate total addressable market, define ideal customer profile, segment by value potential.
Design territory/account structure, assign coverage ratios, map to headcount plan.
Build bottoms-up quota model tied to pipeline coverage requirements and ramp curves.
Deploy sales playbooks, inspection cadences, and qualification frameworks.
Define leading indicators, instrument dashboards, run quarterly business reviews.
RevOps is the connective tissue between marketing, sales, and customer success. We build the systems, processes, and intelligence layer that turns your CRM into a growth engine.
Build dynamic headcount models that link hiring plans to revenue targets. Scenario plan across growth rates, ramp curves, and attrition assumptions.
From call methodology to pipeline coverage standards — we build forecasting systems that give leadership genuine visibility, not false confidence.
CRM architecture, integration design, and tool consolidation. We evaluate, implement, and optimize the platforms that power your revenue motion.
Lead routing, opportunity management, account handoff, and renewal playbooks. We standardize the workflows that eliminate friction and create scale.
The most powerful lever in any sales org is the comp plan. We design, audit, calibrate, and administer incentive programs that drive the exact behaviors your business needs.
Build incentive plan structures aligned to role, motion, and growth stage. Accelerators, decelerators, SPIFs, and multi-metric plans designed with behavioral science in mind.
Normalize quotas across territories, roles, and tenure. Ensure plans are stretching but attainable with rigorous statistical calibration against market data.
Diagnose broken or misaligned comp plans. We identify unintended behaviors, pay equity issues, and structural flaws — then deliver a remediation roadmap.
Modernize legacy comp plans to support new GTM motions, product expansion, or organizational restructuring. Evolution without disruption.
Automated, auditable commission calculation workflows. Eliminate spreadsheet errors, reduce disputes, and close the books faster every month.
Real-time attainment visibility for reps and managers. Know exactly where every seller stands against quota at any point in the quarter.
The average enterprise comp plan has 3-5 structural issues that either overpay underperformers, underpay top talent, or drive behavior misaligned with company goals.
BusDev.ai has audited hundreds of plans. We know the patterns. We know the fixes. And we've seen what a well-designed incentive system does to rep performance.
Real-time dashboards for managers and individual sellers — built on your existing stack or delivered as standalone solutions. Always up to date, always actionable.
Every engagement follows a proven structure, adapted to your context and timeline. No fluff — just deliverables that move the needle.
We start with deep discovery — stakeholder interviews, data analysis, and a current-state audit. We map what's working, what isn't, and where the highest-leverage opportunities lie.
We build the frameworks, models, and architectures tailored to your business. Every recommendation is grounded in data, benchmarked against industry standards, and pressure-tested.
We socialize designs with key stakeholders, run scenario modeling, and iterate until leadership is aligned. Change management is built into the process — not bolted on after.
We don't hand you a deck and disappear. We support implementation — building tools, training teams, and embedding systems into your existing workflow.
Post-launch, we monitor performance against targets, run quarterly reviews, and continuously optimize. Your revenue engine improves over time, not just at launch.
Most revenue challenges aren't strategy problems.
They're architecture problems — the wrong structure, misaligned incentives, and processes that scale friction instead of eliminating it.
BusDev.ai was founded by former Chief Revenue Officers, RevOps leaders, and sales performance consultants who spent decades inside high-growth B2B companies — then spent more time cleaning up the messes left behind by generic consulting firms.
We've personally built and rebuilt GTM organizations, designed thousands of comp plans, rebuilt RevOps functions from scratch, and sat in the chair when quota came due.
We bring that operator perspective to every engagement — which means we know what actually works in the real world, not just what looks good in a PowerPoint.
Tell us where you are. We'll show you where you could be — and build the path to get there.